These are common questions to find out what it really means to be a saas product manager. The saas product management role is multifaceted, complex, and requires many skills that may not necessarily come naturally to some people. They should be able to work under strict deadlines and create product visual roadmaps.
If you’re struggling with how to become a saas product manager this post will help you understand the saas product management role, tips on getting into saas product management, and resources to get your saas career started.
So let’s start with the basics… what’s saas again? Saas stands for Software as a Service , which means it’s hosted software you can use online instead of installing it on your computer or mobile device.
saas product features are the saas product manager’s core tools used to describe, sell and explain saas products.
Each saas product feature should clearly explain the underlying business problem it solves . This is vital because saas features are not there to look impressive or list every single function of the saas product. Each saas feature should only address one main point. So you don’t overload users with information – this makes saas features easy to skim without getting overwhelmed by too much text.
Here are some example saas features :
– Manage your accounts
– Track orders across all sales channels
– Automatic email follow ups after sign up
These saas features have been written for a SaaS app that helps ecommerce businesses manage their marketing efforts. The saas features are written in the form of a saas product description which is common for saas companies. They start with an explanation on how it solves the business problem, followed by saas features that are about saas product management and saas product features.
Role of SaaS product manager is one of the most difficult SaaS jobs in Saas companies. For saas product managers, saas features are an important element in saas products. They write Saas product descriptions with Saas features to attract potential customers and convince them why they need a SaaS product or service.Also they create and manage agile product backlogs.
Comparing several SaaS products would then take more time that you probably don’t have right now.
From another perspective, writing effective saas features also helps increase sales rates by helping customers understand it works better. For customers who do not have a lot of time or who are not saas savvy, saas features may be easier to digest.
What makes SaaS features even more powerful is that they allow you to highlight the benefits of your SaaS solution and demonstrate how it will solve customer problems. This approach offers clarity around which functionalities customers will get from your saas product.
In addition, saas features also help you build detailed saas demos and tutorials so that customers know what they can expect from your brand. In fact, according to a survey by B2B International , 51% of potential saas buyers want a detailed demonstration before making a purchase decision . Clearly, saas features play an important role in saas marketing.
Here is a look at how saas features help saas companies increase conversions and improve saas retention .
In order to have successful saas sales conversations. Companies need to be able to offer comprehensive demonstrations of their saas product. In fact, according to a survey by Clutch , saas demos accounted for 68% of the total weight in successfully closing deals with potential customers . This means that saas features play a vital role in saas marketing.
Most new saas users also prefer going through a complete saas tutorial on your company’s website. Before deciding whether or not they want to use the solution on a daily basis. The best way for you to take advantage of this trend is by building interactive saas tours to deliver a saas product demo. That’s as professional as other saas marketing campaigns.
For SaaS companies, demos and saas tours are essential for converting SaaS prospects into sales customers. They help you showcase your saas product through a series of interactive presentations. That provides a comprehensive view of your saas application’s features and benefits. Without saas demos and saas tours, it would be difficult to get the attention of saas prospects and convince them to use your platform. According to an Empirical Survey, 77% of the decision-makers prefer watching a product demo over reading pages of content or viewing screenshots/videos about it.