Your business card is your first impression. Fancy fonts, your founder’s picture, or your social media’s list of accounts may appear relevant to you, but they can be compromising the effectiveness of your business card.
Your business card design reflects the professionalism and personality of your company. For an accountant and attorney, who wants to convey authority and order, creative imagery or flowy, cursive fonts can take away from the professional, simple tone many jobs require. However, those same features can be perfect for a business or videographer.
How to design an effective business card
Striking the perfect balance of each and every element lets you create a business card professional design that leaves a positive impression. Remember these four Cs when you plan the layout of your business card: clarity, color, crispness, and consistency.
Clarity
The purpose of a business card is always the same – to easily and quickly let the holder know who you are, what do you do, and how to reach you. Multiple lengthy mottos, social media links, or fascinating facts about the company can expeditiously overwhelm your print space of 2 x 3.5 inches.
Pick a font that is simple and reflects your professionalism. Some of the great fonts for business cards are Helvetical because they are sans-serif fonts that are easily readable.
It’s fine to have two font sizes on your business card. For example, your name and job title may be longer than your phone number. Show that, however, you are decisive and stick to a single style of font. Myriad lettering styles in a small place will certainly look distracted and cluttered – that is not the image you are willing to convey to someone who is interested in working with you.
Color
If your services can be explained in tasteful blends of modern hues or joyful splashes of primaries – or if your ideal customer select whimsical or unexpected – create your business card professional design the same way. On the other hand, if your work bends more toward traditional services such as bookkeeping, keep it simple, clear, and straightforward with a black and white or two-tone design. Let your card speak to what your customers want from you and your company.
Crispness and quality
An elegant business card professional design makes all the distinctness in how potential customers perceive your company. Have you ever accepted a wrinkled card that has clearly spent months in the wallet of a person?. It is an excellent experience to pocket a crisp business card that seems so fresh you can almost smell the ink drying.
It may look superficial to think that potential customers define the quality of how you manage a business by the way you treat your business cards. An imperfect and worn business card can read less than perfect service. Similarly, avoid corrections that are handwritten. Print new business cards in small batches if you know your contact information is in flux. Always keep the concept of your business clear and professional.
Consistency
Your logo is the united visual element of your card. Make it the foundation for your business card’s professional design and the large visible element. Be sure to use the same style and color scheme as your company’s site and print materials, like brochures and letterheads.
How to provide your business card professional design to your audience
Create your business card professional design around your clientele. If you provide to wealthy individuals looking for luxury, choose thick paper and a classy design like the gold fade. If your target clients are nature lovers, convey like-mindedness with a leaves pattern design. Create your design around a business card font that is easily readable.
What to include in a business card
Carefully consider the information of a business card before filling text in the space. If you are not certain what to include in a business card, stick with the basics business name, address, website, email, and phone number.
The decision to add your social media information or a picture depends on your occupation. Skip a picture if your company has various employees. Your picture can be misleading if you will not be working with them. If you are a sole proprietor or you work with customers, then a business card with your picture makes it feel personal, as well as helps build trust.
Moreover, exercise caution when adding accounts of social media on your business cards. Business handles and pages are famous marketing tools, but your personal accounts can appear unprofessional. The design, color, and information you use on your business card need to tell a story that draws in your ideal clients. When you can tell that story clearly, you will know you have business cards that set you apart from the rest.
