Many SMEs avoid using a website for their business because they are under the mistaken impression that it is a complicated process or far from the costs they manage. However, the truth is that having your website and keeping it updated can be very beneficial if you have the help of a digital marketing agency specializing in web design. Especially after the Covid-19 pandemic, more and more businesses are moving online using website making app so that their profits and sales do not get collapse if another scenario like this happens anytime in the future.
If you still have doubts or have not found the necessary arguments to make a decision, in this article, we give you ten reasons why your business should have an Internet website after COVID-19 pandemic.
1. Strengthen Your Branding Strategy
Would you trust a company you don’t know? In general, most people tend to check the prestige of a brand when purchasing a product or service. Whether we agree, this practice has become widespread in recent years.
A website offers the possibility of making your brand identity known: its visual representation, history, mission, vision, values, etc. Through the website, users can see the team, work methodology, services they offer, etc. All these benefits constitute, among other things, visibility, trust, prestige and brand reputation.
2. Get A Good Web Positioning in The Main Search Engines
Nowadays, when a user searches on Google, they hardly go beyond the first page of the search results to find what they are looking for. For this reason, it is essential to work on the positioning of the website to make it easier for them to see you.
3. Advertising and Reach at More Attractive Cost Than More Traditional Media
No other means of communication has as much reach and permanence as that offered by a website on the Internet. Having a website is a way to advertise your business constantly. For example, organizing a good SEM strategy. A well-structured and implemented system in Google Ads or Facebook Ads can achieve a considerable reach for your website.
4. It Allows You to Interact with Potential Clients Without Barriers
While traditional marketing continues to try to persuade consumers to choose their products or services, digital marketing defines strategies so that users are the ones who approach the brand and not the other way around.
5. Support for Customers
A business that is at the client’s service is a reliable company. Being close to your audience will make them feel safe and know that they can turn to your company whenever needed.
6. Possibility of Implementing An eCommerce Platform
Electronic commerce has grown exponentially in recent years, especially after getting used to living amid a global pandemic like we are currently experiencing.
The benefits of eCommerce go both ways: customers can make purchases and receive products without leaving their homes, and companies save on the costs of having a physical business.
7. Increase and Retain Customers
Regarding previous points, when your business expands sales possibilities, customers increase. At the same time, retaining customers who have already chosen you once is easier with an active website.
If you apply the right marketing strategies, it will be much easier to meet your customers. At Wanaleads, we can help you create a conversion funnel so you can identify which stage of the conversion process your customers are at.
8. Position Yourself as An Expert in Your Area Through a Blog
The most successful companies have a corporate blog. Within your website, we recommend including a link to your blog. This tool will allow you, among other things:
Position yourself as an expert in your business’s production and commercial area.
Offer solutions to your customers, for example, through tutorials in the format you prefer.
Improve the organic web positioning of your website. You can arouse interest in users and increase visitor traffic to your website by publishing valuable content.
9. Measure Results
Another reason your business should have a website is the opportunity to measure the results of your digital marketing plan results. No strategy is successful if an analysis of the results is not done.
10. A Website Is Easy to Update
If something is not working correctly on your website, you will always have the opportunity to make corrections or improve it. You can update the content, images, visual identity, etc. All this without involving a real headache or making a high investment through several free templates for website.