As organizations continue to work for their influence on social media platforms, it’s always necessary to ensure that such platforms are working as needed. This means that such businesses should consistently analyze their social media platforms and always ensure that they’re consistently aligned to their objectives in the market by conducting regular social media audits. Below are the steps for conducting a comprehensive social media audit.
Create a List of Social Media Accounts
You can’t just audit your social media platforms if you don’t even know which ones you have. This gives the first step to creating an inventory or a list of your organization’s social media accounts. Then, you can remain convinced that you’re not missing anything and include everything that needs to be audited. This will give you a foundation on which you can start your audit.
Assess Your Accounts
The second step is to assess each social media account that you have. This is where you take a closer look at the performance of each platform and see how they’re doing about your organization’s goals. Are they helping you achieve your objectives? Are they getting the results that you want? This is what you need to assess. Remember, a social media audit is not just about looking at the number of likes or followers you have. It’s also about determining whether or not such platforms are helping you achieve your goals.
Check Your Branding and Profiles
The next step is to check your branding and profiles. This includes ensuring that your organization’s name, logo, and colors are consistent across all social media platforms. You should also check the bios or descriptions of each account to ensure that they accurately reflect your organization’s mission and values. In addition, you should also check that the contact information on each account is up-to-date and accurate.
Analyze Your Posts
Your social media posts mainly act as a reflection of your brand. This is why it’s essential to take a close look at the content you’re sharing on your platforms. Are they relevant to your target audience? Do they reflect your brand in a positive light? You need to consider these critical things when analyzing your posts. In addition, you want to make sure that the content you’re sharing is relevant, engaging, and exciting.
Check Your Insights
A social media audit can’t be complete without looking at your insights or analytics. This is where you can see the results of your efforts in terms of engagement, reach, and impressions. This will provide you with an innovative idea of what’s working and what’s not. It will also help you determine which content resonates well with your audience and which ones are not.
Identify Top Performing Platforms
There’s no doubt that some social media platforms will perform better than others. This is why it’s essential to identify which ones give you the best results. Then, you can focus your effort on these platforms and ensure that you’re getting the most out of them. These are the platforms that are helping you achieve your goals and giving you the best ROI.
After taking a close look at your social media accounts, it’s time to make recommendations. This is where you’ll determine what needs to be improved or changed. For example, maybe you need to revise your branding or adjust your content strategy. Whatever the case, make sure that your recommendations are based on data and not just assumptions.
Use NetBase Quid to Conduct Social Media Audit
NetBase Quid is the ideal tool for conducting social media audit. It provides you with all the insights and data to assess your accounts, posts, and performance. It also makes it straightforward to identify which platforms give you the best results.